A$AP Rocky joins Kendall Jenner, Bella Hadid and Troye Sivan as the stars of a new Calvin Klein campaign, #MyTruth. The videos show the celebrities doing their own play on words with the brand’s initials: “CK”
The rapper chose to highlight the CK in his name, A$AP RoCKy, in his video. The 30-year-old goes barefoot as he rocks a white denim jacket and white jeans, posing in front of a video of himself on a giant screen.
#MYTRUTH ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Directed by @jonas_lindstroem ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop @asaprocky’s look at calvinklein.com/mycalvins: Denim Trucker Jacket (Global)Jenner’s clip shows the model in various looks, including a red dress as well as a lace black bodysuit with white heeled booties. The caption for the post included another play on CK, saying, “#KendallJenner is a knoCKout in #MYCALVINS.”
Hadid’s take on the initials is “fierCely Kind,” which is referenced in a clip showing her riding a horse. Meanwhile, singer Sivan, who appears as a “luCKy diva,” is seen crowd surfing in a pair of white boots with a cap toe.
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